Jan 26, 2026
“From Me, To Me” proposes an intimate and personal way to experience Valentine’s Day, celebrating the connection with oneself through style and small everyday gestures.
Versatile handbags and footwear that blend design, comfort, and style—created to accompany daily life and become a meaningful act of self-care.
Nude, blush, and beige tones with pink and red accents, delicate details, and soft finishes evoke a sense of modern romance.
Mexico City, January 26, 2025 - This Valentine’s Day, Westies offers a new perspective on celebrating love with “From Me, To Me,” a campaign that places at its center the woman who recognizes herself, cares for herself, and enjoys expressing who she is through her personal style. An invitation to gift herself something that accompanies her daily life and reflects who she is today.
The proposal is built around an intimate and relatable narrative, where the most meaningful gesture begins within. Handbags and footwear become everyday allies that accompany real moments: work, personal plans, spontaneous outings, and quiet pauses. Pieces designed to be worn, enjoyed, and truly felt as one’s own.
The collection’s aesthetic is defined by a soft and feminine palette of nude, blush, and beige tones, with accents of pink and red, delicate details, and subtle finishes that evoke contemporary romance without excess. Each design balances sensitivity and character, conveying confident and authentic femininity.
Handbag silhouettes—including reinterpreted heart bags—coexist with a footwear offering that combines comfort and design. Sandals, platforms, heels, and flats integrate naturally into everyday looks, reaffirming versatility as an essential part of the Westies style.
More than a seasonal collection, “From Me, To Me” is a quiet yet powerful statement: choosing what resonates with oneself, without the need for explanation. Westies invites women to celebrate Valentine’s Day from a personal place—where style becomes a reflection of well-being, confidence, and enjoyment.
The “From Me, To Me” collection will be available at Nine West stores, ninewestmexico.com, El Palacio de Hierro, Liverpool, Sears, Sanborns, Amazon, Mercado Libre, and through the brand’s digital channels.
About Westies
Westies is a Mexican brand with more than 30 years of experience, inspired by authentic, dynamic, and independent women who walk alongside us. Through a wide range of footwear and handbags, Westies offers fashion-forward and comfortable products featuring the best available technology, accompanying women through every stage of their lives.
Contact:
Ximena Muñoz Alcántara
Public Relations Executive
Email: ximena_munoz@piagui.com
Phone: +52 5543879350
Piagui © Brands for life. Mexico 2024. All rights reserved.
Versión 1.1.20
