Jun 19, 2025
A celebration of feminine authenticity through art and fashion.
The artistic intervention will take place in six Liverpool stores throughout June (Zapopan, Atizapán, Perisur, Puebla, Insurgentes, Centro).
With your Westies purchase, receive a complimentary personalized tag—an exclusive keepsake from the collaboration.
Mexico City, June 16, 2025 - — As part of its “You Are the Art. Everything Else Is Just Decoration” campaign, Westies presents a one-of-a-kind experience in collaboration with renowned Mexican artist Mariana Pulido. Through live in-store artistic interventions, Mariana will transform Westies' ballerina furniture displays into one-of-a-kind pieces celebrating the authenticity of every woman.
With an impressive career as an illustrator and muralist, Mariana Pulido has worked with major international brands. Her authentic, feminine, and emotionally rich style connects organically with the essence of Westies and Liverpool, making this collaboration a powerful expression of identity and artistry.
This activation brings renewed meaning and visibility to the ballerina displays across six selected Liverpool stores—inviting customers to engage with art in an intimate and memorable way.
Each intervention also comes with a special gift: a personalized tag with every purchase, deepening the emotional bond with the brand and giving customers a beautiful reminder of the experience.
The artistic performances will take place during regular store hours, creating spontaneous moments of connection between the artist and Westies' community of women.
Art Intervention Calendar:
Through this unique experience, Westies reinforces its empowering message: “You're already your best version.”
A celebration of art, authenticity, and the unique style that lives within every woman.
About Westies:
Westies is a Mexican brand with over 30 years of experience, inspired by authentic, dynamic, and independent women who walk by our side. With a wide range of footwear and bags, Westies offers fashionable and comfortable products using the best available technology, accompanying women through every stage of their lives.
Contact:
Ximena Muñoz Alcántara
Public Relations Executive
Email: ximena_munoz@piagui.com
Phone: +52 5543879350
Piagui © Brands for life. Mexico 2024. All rights reserved.
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