Merrell Arrives in Mexico with New Technologies and Its Iconic Silhouettes to Support Every Step

Mexico City, January 26, 2026 - Global outdoor footwear leader Merrell offi cially lands in Mexico with a proposal tailored to meet the country’s growing hiking and trail running boom. The launch includes the brand’s e-commerce platform and the opening of its first store at Perisur, a space designed for those who believe in “The Power of Being Outside” and seek real performance both on and off the mountain.

Merrell introduces its iconic models in Mexico — MOAB, MOAB Speed, Nova, Agility Peak, Jungle Moc, and Wrapt — now enhanced with technologies developed for changing climates, demanding terrains, and active lifestyles.

Waterproof solutions such as GORE-TEX® and DWR keep feet dry without compromising breathability; the BOA® Fit System delivers precision fit that adapts to movement; and compounds like Vibram® Megagrip, Vibram® TC5+, and Quantum Grip™ provide reliable traction on wet, rocky, or technical surfaces. In short: technologies built to last, protect, and perform where others cannot.

The brand also begins its national expansion with phased launches across retail chains: Palacio de Hierro, Amazon, Mercado Libre, PDH.com, and Merrell’s e-commerce in November; Sears, Martí, and Atléticos in December; and Liverpool in early 2026, reinforcing its presence in specialized retail throughout the same period.

To connect with the trail running community, Merrell will serve as the official sponsor of Ultra Trail de México (UTMX) “Desafío en las Nubes” 2026, aligning with those who live and promote “The Power of Being Outside” through adventure, sport, and nature.

With more than 40 years driving the outdoor movement, Merrell arrives in Mexico to inspire more people to explore, move, and rediscover their surroundings with the best technology in every step.

Contact:
Ximena Muñoz Alcántara
Public Relations Executive
Email: ximena_munoz@piagui.com
Phone: 5543879350